Modern Ukrainian authors: who is the most popular in Ukraine? When answering the open-ended question “Which contemporary Ukrainian writers do you know of?” 10% of the respondents named Lina Kostenko. What language do Ukrainians prefer reading in? For most Ukrainians the language it is written in is not decisive when choosing a book: the main thing is being comfortable with and understanding the language in which the text is written. Ukrainian publishing houses: which are the best-known among Ukrainians? The Ranok publishing house from Kharkiv is the best-known Ukrainian publishing house: 10.4% of Ukrainian readers know it. How public transport helps publishers According to a study released by Chytomo and GUTENBERGZ public transport is the third most popular place for Ukrainians to read, after home and work. However, we suspect that for Kyiv residents this figure is much higher. Ukrainian readers are switching to digital content The share of those who use electronic books has more than doubled: in 2014 only 13% of Ukrainians read books in electronic format, and only 1% of those who were surveyed actually paid for this pleasure.